Brand positioning and identity
Kingsley Napley is a mid-size, multi-practice firm of solicitors based in London. Its wide range of expertise provides support for its clients in all areas of their business and private life.
Working with the strategy team, we conducted a comprehensive review of the firm strategy and spoke to dozens of stakeholders, colleagues and clients to better understand what mattered most to them. This led us to develop a new brand strategy with a purpose at its heart, and to express a new commercial proposition through a renewed identity and communications, including website and campaigns.
Outcome:
The result is a brand, and a firm, with a real sense of purpose at its core, feeling relevant and distinct from its peers while remaining authentic to its employees, peers and clients. It also pays homage to its history but looks forward, not back.
Deliverables:
Corporate rebrand / Brand strategy and repositioning / Stakeholders’ management and engagement / Workshops’ design and delivery / Design and copy-writing / Photography / Web strategy and redesign / Brand guidelines / Brand campaign toolkit