We are brand creators and developers, providing the clarity and inspiration to stimulate change and success.
We‘ve brought together a group of expert, international strategists and designers, from organisations large and small, to create an appetising team that grasps issues quickly and gets to answers creatively. The outcome is better defined corporate vision and values, stronger brand identity and strategy, differentiated propositions, employee programmes and communications that create real value.
We see, imagine, and create brilliant brand opportunities that transform organisations and deliver commercial breakthroughs.
We all know that the only constant is change.
For many of us, change, improvement and opportunity are the things that occupy most of our time. Often, it’s about the core brand - the organisation, its people, audiences, markets and increasingly, our place in the world.
Business made Better seeks to define the truths at the heart of an organisation and imagines new connections that lead to the creation of unique brand opportunities. The result is clarity, understanding, commitment and difference. A difference that makes a difference.
A better kind of difference.
We are excited to announce that Appetite has won Best Sustainability Communications Campaign for 'It all adds up', the campaign we developed for the University of Leeds. The Awards ceremony took place at the National Motorcycle Museum in Birmingham on 2nd April.
In the judges own words, "The campaign used thought provoking visuals backed up with quality campaign materials to ensure behavioural change. There is a clear commitment to two way communication and to help further commitment."
The campaign has already won many awards and has been recognised as an example of best practice in its field. For the full story please click here.
We were invited to join a panel discussion on ‘Delivering energy efficiency through changing behaviours’ at Sustainability Live 2014, the ultimate event for sustainability in the business sector. To see the session please click here.
3 April 2014
Appetite has been awarded Elite Agency status in the latest Design Census, the most comprehensive overview of the UK design industry ever undertaken by The Drum, the leading industry publication.
This accolade is awarded to a few companies who performed consistently well across all three Design Census dimensions - financial performance, client satisfaction and peer recognition.
We are thrilled to have been ranked number 2 by client companies - improving on our 4th position last year – just one more to go. If you were contacted and kind enough to get involved in the survey many thanks. You can be assured we will continue to strive for even further improvement in the coming year.
Click the forward arrow to see what The Drum had to say about us.
The store won three awards last night; Best Independent Convenience Store, Best Chilled Food Retailer as well as being crowned overall champion 'Convenience Retailer of the Year' at last night's Convenience Retail Awards 2014 at The Grange, St Pauls in London. SPAR PArkfoot is a family owned business in Kent and the awards recognise the complete transformation the forecourt site over the past year.
These awards follow the store's success at the International Convenience Retailer of the Year Awards where it was ‘Highly Commended’.
Congratulations to everyone involved! We loved working with SPAR UK and the retailer on this project! Watch the video to find out why…
Store footage courtesy of AF Blakemore & Son Ltd.
Nicolas, our Managing Director, says that looking is just the start and what's really important is seeing.
Laura, our Chairman, talks about imagination and its role in creating great brand reputation.
Jason, our Creative Director, takes a minute or so to discuss a simple word that means such a lot.
A changing business environment, new market forces, changes in consumer behaviour, technological advancements all mean that organisations have to continually evolve. And sometimes, as in the case of Chambers of Commerce, the whole business model may need to be evaluated and potentially redefined.
This was the case with the Calgary Chamber of Commerce, an important members organisation, in a thriving business community. Calgary is a small city, but as the energy capital of the country, it is the driving force behind the success of the Canadian economy. A community where networking is a way of life, collaboration is a catch-word for business behavior, and competitive success is recognised and celebrated.
The Chamber had been at the centre of this business community since before the city was incorporated. However, the world changed, the city grew, the business community matured and the Chamber recognised the need to review its purpose, products, processes and position within the community.
Appetite worked with the Board and the new leadership team, using creative brand techniques and design processes, to get to its core. Understanding that this was an organisation in transition with an interesting and diverse stakeholder group, we knew that it needed a dynamic brand with a strategy that could evolve with the organisation, local businesses and the community. Together, we uncovered core truths and developed new thinking and ultimately created a strategy that delivers a new sense of connection and belonging.